Blog: 5 Ways to Grow Your Landscaping Business Today!
By Marie C.
Last Update 1 个月前
Pick Up the Phone, Will ya
How many times you’ve heard people saying “I called and called all these landscapers, no one answer” or, “They said they’d be here, but no one showed up”? The day we started our yard care business 5 years ago in Phoenix. We’ve grown consistently year over year not because we offer the lowest price, it’s because we respond to clients. We answer calls. If we’re not available, we text them back or call back within hours, NOT days. If you want new business, don’t let clients feel frustrated. The fact is that by the time they call you, they probably have called 5 other lawn care companies. And, no one had bothered to talk to them. The chances of you getting their business are rather high if you simply pick up the call and talk to them.
Just Do it, by Showing Up
New leads are happy they spoke with you. They’re happy to set up a visit with you to see their yard. Now it’s time to seize the opportunity. Be sure to show up on time, this is your first “date”. Be sure to give them the best impression possible to show that you’re a reliable, and dependable landscaper. If you do what you say and show up, it’s very likely they will sign up with you, oftentimes becoming a long-term landscaping client.
People are paying a lot (~$800 spent per household annually on lawn care in 2019) these days on yard care. Spend the time to understand what clients need. They deserve to be listened to. Everyone has their own special landscaping needs and requirements. Maybe they want to trim this bush differently than the others. We had a client who wants to hand-trim the front bush that looks like a quail in memory of her mother who likes quail. We listened and deliver to that promise. Offer your professional lawn yard care opinion. It’s time to show off your expertise. If you offer any additional services, e.g. irrigation repair, planting, or trees trimming, mention them to the clients. This helps add-on services down the road.
Provide Excellent Client Service
We built our own website for our landscaping business with a ton of business features to automate the workflow. Our landscape software sends out service reminders automatically the day before the yard service. We provide a client login feature so they can view all their services and update payment information if they want. Have a system or use software to offer excellent client services. Have your contact info clearly stated on your websites and on your social media handles. These show you’re on the top of customer service and ready to serve your clients at any time. During the yard service, check the irrigation system, help clients set up irrigation timers. Look out for leaks, broken sprinklers (more potential add-on revenue), report to clients if you see any. They will appreciate your attention to details. Clients will have special requests, how much to remove this bush, how much to trim this tree. Get the quote out to the clients asap, it’s best to do that on the same day of maintenance. Crews may miss things. Forget to trim a shrub, left the debris at the corner. You need to be ready to fix the mistake, put out the “fire”. Maintain good communications, always with everyone.
New leads will call to ask you to come out to see the yard. We direct them to our website that has an instant quote or have them send us the most recent photos if they want an accurate quote. If mowing only, you can ask how tall the grass is in inches, go to findlotsize.com to measure the area. You can give them some rough estimates that way.
Have a System that Automates the Process
The nature of acquiring landscaping clients can be tedious. You get a call, get the leads info, set up a visit, give out a quote, then wait for it to close the deal. Until then you set up the actual service appointment. It could take a long time.
When we started our lawn care business, we wanted to make the process of hiring a landscaper easier. Our website lets people book lawn service online. They search their address, see the instant quote, and can book the service. We can change the pricing anytime with a click. The day we launched we had our first online booking. Automation is your friend. Try to automate the booking process. You will spend less time chasing clients, and more time better serving your existing ones.