Paid ads can be effective and bring in new business. If you’re spending $$ on ads, it’d be good to know your client segments so you can target them specifically to maximize your return on investment (ROI).
• Homeowners: Most clients of ours are a younger crowd, professionals who don’t have any time to do yard work or wait for someone to come out to give a quote.
• Investors: Out of state, snowbirds, send them after service photos, they will appreciate it.
• Property managers: We work for a property management company that manages over 2,000 investment properties in our city. They give us a constant stream of work. Many are large ticket one-time cleanup. Find yours in your city. Contact them. They may be looking for landscapers.
• Realtors: We got work from realtors here and there. Most we know don’t give us much work. We don’t actively reach out to them. Not worth our time in our opinion.
• Apartments, shopping centers, Home Owner Associations (HOAs): We avoid this type of business although we do have a few. Net 30 payment is too long. We understand it’s a large amount but it ties up our resources. A good size apartment landscape maintenance could take 3 guys half a day. Residential homes are quick, excellent receivable, job done, click charge, and get paid the next day. You just need a lot of repeat clients. With lots of smaller clients, you reduce the risk of losing big clients. If you have too many large commercial clients, what if they cancel the contract next year, it’ll crush your top line. You lose a residential client out of hundreds or thousands, no big deal.
• HOA, city violations: Depending on the HOA, cities, and states, they send our violations to residents if they don’t maintain the yard. Many only find help right before the fine kicks in. Those are very good businesses. If you pick up the call, you most likely will get it. Convince them to sign up for maintenance, more recurring, add-on revenue.